Women in Red

By Tina Alexander

For years, heart disease was thought to be a "man's disease," but improved research, diagnosis and treatment, a dramatic change is underway.  Statistics now show heart disease claims the lives of more women than men each year. 

Doctors say there is a need for better understanding of cardiovascular disease in women.  It is a need that has also caught the attention of local caregivers.

Awareness of cardiovascular disease in women is increasing, however, researchers say more education is needed.  Heart disease remains the leading cause of death for American women of all ages.  Knowing that, many local caregivers are answering the call to refocus heart disease research and raising awareness.  Last year, Woodland Heights Medical Center sponsored its first annual Women in Red luncheon, a fundraiser for the American Heart Association, but also a chance to get the word out about the risks of heart disease in women.

“It's important that women understand the signs and symptoms of heart disease and get it checked out.  For example, after Women in Red, we had four different women who attended the luncheon actually the following week recognize the signs and symptoms of a possible heart problem.  They came into our emergency room and fortunately they came in time, so, there were four lives saved."

           

Women in Red has earned the Silver Spur award for best special event in Texas.  It joins the ranks of companies like American Airlines, Shell Oil and Radio Shack. 

 

According to the Texas Public Relations Association, the Silver Spur is the highest recognition for superior public relations achievement.  No secondary awards are presented. “Winning a Silver Spur entry clearly demonstrates that sound public relations objectives and philosophy were incorporated into the program and that high standards of research, planning, execution, and evaluation were met,” said Elizabeth Clark, TPRA president.

“I am very excited to receive this award on behalf of Woodland Heights Medical Center.  This award was made possible by the help of numerous Woodland Heights employees, our business partners, and community support,” said Yana Ogletree, Marketing Director.  "What it says is that we had a sound plan, the planning was in place, the research, the evaluation and the actual execution of the event."

           

Research shows women in general have a tendency to be the caregiver, often neglecting one's own health in the process.  "Women so many times ignore the symptoms, they put it off they have so many irons in the fire with their children, their husband and they tend to look at their health as secondary," said Ms. Ogletree.

Plans are already underway for the second annual Women in Red luncheon, which will be held on Wednesday, April 26th from 11:30 a.m. until 1:00 p.m. at the Pitser Garrison Civic Center.

Heart disease kills nearly 367,000 women each year.  Eight million American women are currently living with heart disease.