Texas versus Texas A&M football rivalry has reached the breakfast front. Wheaties this week is releasing cereal boxes that feature the fifth-ranked Longhorns on one side, and the Number 23 Aggies on the other. Their respective helmets and stadiums also are displayed.
Texas and Texas A&M play on November 24th -- the Friday after Thanksgiving -- in Austin. General Mills says it's the first time that Wheaties has featured the rivalry between two college football powerhouses.