Energy Drinks Being Pulled

by Christa Lollis

Some alcoholic energy drinks have had a short shelf life. Anheuser-Busch announced they will cease production on their two brands, Tilt and Bud Extra. The company said, "We have determined that competing in the pre-packaged caffeinated alcohol beverage sector may detract from our reputation as the global industry leader in promoting responsibility among adults who drink and discouraging underage drinking."

These drinks are packaged very similarly to one's without alcohol and the coalition says that's a problem. "You can't really tell that they have alcohol in them and if a store, an older store doesn't have a scanner where it scans alcoholic then they could sell them to someone under age," Coalition Executive Director Janet Taylor explained.

While Anheuser-Busch denied claims that they targeted minors, they settled in a suit with attorneys general in 11 states to take all alcohol and guarana out of their Tilt and Bud Extra drinks. The Coalition says that if people didn't speak out, that settlement might not have happened. Another representative of the Coalition, Sheila Adams says, "They are marketing to the youth. They're using viral marketing. They're doing things that you know don't seem quite ethical because it is definitely marketing to youth then yes, the grassroots efforts that's what makes the biggest difference."

But the Coalition isn't stopping with Anheuser-Busch, as they hope other distributors of alcoholic energy drinks follow suit.