Editorial: Building a Better East Texas

by Brad Streit, Raycom Regional Vice President

KTRE has been a vital part of the Lufkin/Nacogdoches community for more than half a century. Generations of East Texans have grown up watching Channel 9. I got my first job in television right here at KTRE 30 years ago. I want you to know big changes are happening in our industry...economic and technical challenges for TV stations EVERYWHERE...KTRE is no exception.

The challenges aren't just on our side of things. Your expectations of us are changing, too. You want more news...when you want it...not just on TV, but on KTRE.com, in emails ... even on your cell phones.

In short, we must start now to build a better KTRE for the future. So...what we're developing won't be the KTRE you've known for so long. We're determined to make it BETTER. We're covering more news with more reporters and cameras than ever before. We're improving both QUANTITY and QUALITY of the news you see.

Here's what we're doing:

Our 6pm newscast every weekday will focus on the news that interests and affects the communities in and around Lufkin and Nacogdoches. We will also have more local-interest news on KTRE.com. Other newscasts will feature stories of more general interest that address the interests and concerns of all of our viewers in East Texas. I know you don't care about car wrecks in Tyler...and that's not what you'll see. We'll bring you stories that inform, educate, and entertain you and your family.

And, while we're talking about family...the KTRE family cares deeply about this community. They live here, work here, raise their families here, worship here. They are doing their part to make this a great success.

This transition is going to be a work in progress in the months ahead. As you watch KTRE, tell us what you like...or don't like. We want to hear from you.

We won't always agree...and we won't be able to please everyone all the time. But we promise to listen carefully to your suggestions and use them to guide us in our work.

The good people here at KTRE are committed to the success of this TV station in the years that lie ahead. We want you to have a local TV station you can be proud of. We want to continue to do our part for a Better East Texas.