Nacogdoches Convention and Visitors Bureau unveils redesigned website
NACOGDOCHES, TX (KTRE) - The Nacogdoches Convention and Visitors Bureau presented its redesigned website to Nacogdoches business people Thursday.
The next step is to encourage the stakeholders to 'buy in' to the site.
A website is often the first to be searched out by visitors when planning a trip.
Knowing that, the Nacogdoches Convention and Visitors Bureau spent over a year with Simpleview. The company created a "responsive" CVB website now available on multiple mobile devices.
"It's going to allow visitors to pull up that website whether it's on their tablet in their hotel room, or on their mobile phone while they're exploring Nacogdoches," said Carissa Leitner, a Simpleview account manager. "They're going to get that same consistent feel and experience that they had when they were planning their trip from home, potentially on their laptop or their desktop computer."
There's free positioning on the site, but for about $100 a month, stakeholders can receive a stronger, featured presence.
"They do have the opportunity to purchase advertising to have more visibility on the site," said Sherri Skeeters, the CVB's marketing director.
The Fredonia Hotel, now hoping for an early June opening date, will have its own interactive website, but plans to sign up with the CVB site, too.
"Why not partner with people in our community to help bring more people to it," said John McLaren, the general manager of the Fredonia Hotel. "It just helps everyone."
A website hub makes good business sense to the recently re-accredited Nacogdoches Main Street Program.
"Businesses have their own platforms on social media and the internet, but if you don't know the name of them, if you're from out of town, it's hard to know how to get there," said Amy Mehaffey, Nacogdoches' Main Street director.
Following a soft launch of its new website, Skeeters says the Nacogdoches CVB has experienced a 240-percent increase in traffic to the site."
All we can do is go up from here," Skeeters said.
Increased visibility comes with a price.
The Nacogdoches CVB website cost more than $48,000. The branding cost was $35,000. A three-year licensing and support contract runs $84,000.
The hotel motel tax revenue supports the marketing the plan.
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