Toys ‘R’ Us is making a holiday comeback with more than 100 new stores. Here’s what to know
(Gray News) - Toys “R” Us is making a comeback just in time for holiday shopping and opening more than 100 stores across the country.
Toys “R” Us already has 40 standalone stores and Toys “R” Us shops inside Macy’s stores, but it is opening an additional 120 standalone stores just in time for the holiday season.

“Toys ‘R’ Us has always been a place for discovery, and we’re building on that legacy by bringing customers the hottest toys, biggest trends and experiences that make the brand unlike any other,” said Jamie Uitdenhowen, Executive Vice President of Toys ‘R’ Us at WHP Global.
The new standalone Toys “R” Us stores will feature a “curated assortment” of the most popular toys and collectibles. Select locations will include Creator Studios, dedicated spaces where influencers, creators and toy brands can create content, unveil new products and host toy reveals, launches and special events. Some stores will also have candy shops and cafes.
“This holiday season represents an extraordinary expansion for Toys ‘R’ Us in the U.S., and we couldn’t be more excited to bring the magic of Toys ‘R’ Us to so many communities across the country,” said Gideon Schlessinger, CEO of Go! Retail Group.
Schlessinger said a total of 160 standalone stores will be open this holiday season.
You can find your nearest Toys “R” Us location on the Toys “R” Us website.
Copyright 2026 Gray Local Media, Inc. All rights reserved.












